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What would you search for?
When looking for trousers to wear for work, what do you look for when searching online – is it Brand, Price, delivery or actual specifics for the trousers you want?
Usually shoppers will only use around 2-4 keywords when searching for products on Google. With that being the case, it is generally down to you the shopper to then browse an actual website for other specifics.
I decided to check this out regarding searching Google for keywords and brands.
Searching Google for Trouser Keywords
Using Google Keyword Planner, I found that the highest general searches are as such:
Work Trousers
On Google.co.uk there are approx. 12,000 searches a month.
Lots of other unique keywords were found which included: Men's work trousers, women’s work trousers, ladies work trousers, work trousers sale, work trousers brands, cheapest work trousers, work trousers eBay.
Overall, there were almost 400 possible keyword combinations that are being used.
Workwear Trousers
Surprisingly, not as high as I would have thought with only approx. 2,000 searches a month.Only 175 unique combinations with men’s workwear trousers, ladies workwear trousers, amazon workwear trousers and workwear trousers UK being the top ones.
Work Trousers with Kneepads
Quite unexpected again to only see around 25 searches per month with only 90 possible combinations with ‘work pants with knee pads’ being the only other major search.
It then seems that other than searching for trousers with 3 or more keywords ‘Work Trousers’ is by far the highest search term.
