Snickers – 50 Years of Innovation

For half a century, Snickers Workwear has been at the forefront of durable, innovative clothing for tradespeople across the UK and beyond. Known for its high-quality materials, functional design, and commitment to comfort and safety, Snickers has become a trusted name in the workwear industry. As the brand celebrates its 50th anniversary, we reflect on its remarkable journey and lasting impact.

The Beginning of Snickers Workwear

The story of Snickers Workwear began in 1975 when Swedish electrician Matti Viio grew frustrated with the poor quality and impracticality of workwear available at the time. Driven by first-hand experience, Viio set out to create clothing that prioritised the needs of tradespeople—focusing on durability, freedom of movement, and practical design. From humble beginnings, Snickers quickly became a recognised brand across Europe, valued for its innovative spirit and dedication to those who work hard every day.

Overcoming Challenges Through Innovation

Snickers Workwear has spent the last 50 years continuously evolving to meet the real-world demands of modern professionals. Here’s how the brand has tackled industry challenges head-on:

Tool Accessibility
Snickers revolutionised on-site practicality with features such as holster pockets and tool vests, enabling workers to keep their hands free while having essential tools at arm’s reach. The brand is also exploring future-forward solutions like wearable exoskeletons to reduce fatigue and enhance productivity.

Improved Safety & Visibility
Understanding the risks of working in low-visibility environments, Snickers introduced high-visibility clothing such as the 5452 High-Vis Trousers and the 1973 High-Vis Waterproof Jacket. Their reflective materials have become increasingly flexible and advanced—future designs may even feature self-luminous fabrics that respond to changing light conditions.

Durability & Longevity
Durability has always been a cornerstone of Snickers’ ethos. Garments are crafted using tough materials like Cordura and Kevlar, built to withstand the demands of daily use. Looking ahead, Snickers is exploring self-healing fabrics to extend product life and reduce waste.

Comfort & Ergonomics
Snickers has consistently focused on ergonomic design, ensuring that comfort isn’t compromised by hard work. Products like the 1110 XTR Shield Jacket and stretch work trousers improve mobility and ease of wear. The brand is even investigating how AI can support workers in real-time on site.

Body Protection
Snickers developed the KneeGuard™ system to provide adjustable, tailored knee protection. Newer innovations include Capsulized™ Kneepads for enhanced positioning and support. Looking to the future, wearable air quality sensors could become part of their product line to improve health and safety on site.

Through constant research and product development, Snickers has stayed ahead of the curve, cementing its place as a leader in protective and functional workwear.

A Sustainable Future

Snickers Workwear doesn’t just stop at functionality—it’s also committed to sustainability. The company’s long-term strategy centres around the belief that durability is sustainability. By producing high-quality garments that last, they reduce the need for replacements, helping to limit waste and environmental impact.

Aligned with the Paris Agreement, Snickers aims to cut direct emissions by 50% and indirect emissions by 42% by 2030. These targets are backed by strict emission tracking through the Greenhouse Gas Protocol and partnership with Carbonfact to analyse carbon footprints during product development.

The brand is also transitioning to using ‘preferred fibres’, such as recycled polyester and organic cotton, with a goal of sourcing 70% of fibres from sustainable origins by 2030. Ethical production practices are enforced through a strict supplier Code of Conduct, and Snickers actively collaborates with organisations like the Better Cotton Initiative and STICA to raise industry standards.

Snickers Workwear at Active Workwear

At Active Workwear, we’re proud to stock a full range of Snickers products—from their iconic work trousers and jackets to hi-vis essentials and accessories. With 50 years of excellence behind them, Snickers continues to be a go-to choice for professionals who demand quality, comfort, and innovation.

Whether you're a long-time wearer or new to the brand, there's never been a better time to experience what Snickers Workwear has to offer.