Well, the results are in and it looks like Black Friday and the Cyber Five lived up to the hype in terms of online sales. The 2015 Results According to The Telegraph, Black Friday online sales reached a record £1.1 billion during the 24-hour period here in the UK. This was a 36% increase from Black Friday 2014, according to Experian-IMRG. Cyber Monday sales fell just short of £1 billion, with four-day sales (from Black Friday to Cyber Monday) totals equivalent to about £3.3 billion. Amazon UK
said it sold more than 7.4 million items, the largest sales day ever for Amazon in the UK. Unfortunately, some e-commerce sites struggled with the significant increase in online demand. Estimates of footfall varied, but the consensus among most retail analysts was that it was flat for Black Friday, at best, down more than 4%. This is attributed to in-store deals being spread out over multiple days, as well as an increase in online activity. In the US, trends were similar, according to the Wall Street Journal. Sales in traditional stores were down slightly year over year, while online sales were up by approximately 14%. It’s estimated that slightly more people shopped online than in stores on Thursday and Friday. Mobile accounted for more than a quarter of the estimated $3 billion in sales.